A Guide to 9 Investment Strategies for Beginners

What Constitutes an Investment Strategy?

An investment strategy represents a guiding framework influencing the selection of investments within your portfolio. Effective strategies should align with your financial objectives, fostering wealth growth while maintaining a tolerable level of risk. Your chosen strategy can impact various aspects, including the types of assets in your portfolio and your approach to buying and selling.

As you embark on your investment journey, a prudent approach involves posing fundamental questions: What are your financial goals? How many years until your retirement? How comfortable are you with risk? Do you have a predetermined allocation for stocks, bonds, or alternatives?

This is where investment strategies come into play. Delve into nine popular investment strategies to consider.

1. Initiate with a New or Existing Retirement Account Embarking on your investment journey can involve utilizing a retirement account. Open or access an Individual Retirement Account (IRA) through a brokerage account and align your investment choices with your goals.

If you possess an employer-sponsored retirement account, prioritizing contributions to your 401(k) and qualifying for the company match is advisable before funding your IRA. While 401(k)s offer limited investment choices, IRAs provide access to a broader range of investments.

Consider trading through a brokerage account for non-retirement long-term goals.

2. Buy-and-Hold Investing Buy-and-hold investing is a straightforward approach where investors seek assets anticipated to perform well over the long term. The strategy involves weathering short-term market fluctuations without succumbing to panic, maintaining a steadfast commitment to your investments.

This strategy necessitates thorough evaluation of chosen investments for their long-term growth potential. Once this groundwork is laid, holding investments can save time spent on trading and often outperform more active trading approaches.

3. Active Investing Active investors engage in more frequent and opportunistic trading to capitalize on market fluctuations. Techniques like technical analysis, examining past market data for trends, help predict potential market movements.

Active trading encompasses various strategies based on pricing, including swing or spread trading, momentum, and event-driven approaches. Momentum investing aims to profit from current market trends, while event-driven strategies seek pricing differences during corporate changes, such as mergers or bankruptcies.

4. Dollar-Cost Averaging Market timing presents a consistent challenge. For investors wary of market timing but desiring an optimal entry point, dollar-cost averaging may be appealing. This strategy involves spreading stock or fund purchases over time, purchasing the same amount at regular intervals.

Dollar-cost averaging helps smooth the purchase price over time, acquiring more shares when prices drop and fewer shares when prices rise. Over time, this strategy establishes a better average entry price, mitigating the impact of market volatility.

5. Index Investing Investors often utilize mutual funds, index funds, and exchange-traded funds (ETFs) to populate their portfolio. These funds offer access to diverse securities through a single vehicle, facilitating risk balance.

Active funds employ a manager to select investments based on research, aiming to outperform the fund’s index. Passive funds, such as index funds and many ETFs, mimic an underlying index, providing performance similar to that index.

Index or passive investing often yields better returns over time due to lower costs and the challenge of consistently outperforming the benchmark.

6. Growth Investing Growth investing involves acquiring shares of emerging companies poised for above-average future growth. These companies often offer unique products or services that competitors find challenging to replicate. While growth stocks carry inherent risks, they can appreciate in value rapidly if the underlying business flourishes.

Investors can target growth in technology or explore burgeoning geographies for potential returns. Small-cap stocks, typically valued at $2 billion or less, provide greater risk but also greater potential returns due to their faster growth trajectory.

7. Value Investing Popularized by investors like Warren Buffett, value investing revolves around identifying undervalued stocks with strong long-term potential. Value investors aim to benefit when companies fulfill their true potential, often requiring an active approach to monitoring the market for undervalued stocks.

Consider value investing as akin to bargain shopping, where investors seize opportunities when stocks are perceived to be undervalued due to short-term issues.

8. Income Investing Investment strategies can cater to specific aims, such as generating a steady income stream. Income-producing investments, from dividend-paying stocks to bonds and real estate, are integral to income investing.
9. Socially Responsible Investing (SRI) Socially responsible investing seeks to effect positive societal change while generating returns. SRI investors evaluate a company’s practices and revenue sources, aligning their investments with personal values.

SRI may involve excluding stocks conflicting with moral values or intentionally directing investments toward causes like renewable energy.

Principles of Investment Strategies Regardless of your chosen investment strategy, it’s crucial to align it with your goals. Factors such as age, finances, and comfort with self-directed investing contribute to defining your portfolio’s makeup.

Long-term goals, those exceeding five years, may justify higher-yielding yet more volatile instruments like stocks. Short-term savings goals, such as a house down payment, may benefit from a more stable environment, like CDs or high-yield savings accounts.

Consider your investment goals and preferences to determine the optimal investment style for your unique circumstances.